'The magazine has a quality feel reminiscent of many of the better journals that come out of the American University Presses. It has a very slick, cool front cover, and the inside is dotted with loads of colour photography. The typesetting and design of the feature articles is subtle yet as stylishly functional as a modern kitchen, with some good profiles of the featured writers acting as mastheads for the main piece of writing.'
(ORBIS, SPRING 2006)
CASE STUDY: NEW WELSH REVIEW
Rebecca Ingleby and Francesca Rhydderch worked on the re-design and re-launch of New Welsh Review, Wales's leading literary quarterly, in 2005. The magazine was established in 1988, and the approach to editorial content, layout and presentation needed to be refreshed, making the publication more accessible without alienating a loyal, niche audience, while paying attention to financial pressures. The approach was bold: editorially, the content is much leaner, with each issue focused upon a particular theme; and the re-design is equally decisive, reducing the size of the magazine and introducing new fonts. We also brought in new features - photo essays, a Writer's Writer column and preview pages, for example - in order to create a visual unity that would bring the magazine's editorial and design aspirations together to form a concentrated yet enjoyable whole.
